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BP launches cleaner, more efficient Ultimate fuels

The new BP Ultimate fuels include ACTIVE technology based on patented technology specially designed to actively fight dirt and protect against it building up.

As a result, BP said drivers using its Ultimate fuels may see improved fuel efficiency as well as a reduction in their CO2 equivalent emissions by up to 4% for the same journey.

“This is our biggest fuels launch in 10 years”, said Tufan Erginbilgic, BP’s chief executive, downstream. “Bringing ACTIVE technology to our forecourts, we have developed a fuel that is designed to benefit our customers and the environment.

“We think this is an important step towards improving fuel efficiency. It demonstrates our commitment to giving our customers what they want at the same time as enabling a reduction of carbon emissions in the atmosphere. In the future, we hope all fuels will be like this.”  

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.