Bristow, who was formerly general manager, used cars and internal sales, has been with BMW UK since September 2010 following 10 years in senior management roles at BMW Financial Services and leasing subsidiary Alphabet.

In his new role, Chater will take responsibility for BMW products and product strategy, still including the corporate market, volume and pricing, market and industry intelligence and communications with dealers and customers.

Chater said: ‘I have had five amazing years in fleet and during this time met some great friends and industry professionals.  I am very proud of what we have achieved since I took responsibility for BMW fleet at the beginning of 2009.  I have overseen the launch of over 40 new models into the corporate market, the development of MINI Corporate and the launch of the iconic BMW i3 at the end of last year.

‘This along with consistent focus on customer satisfaction via the Corporate Sales team has ensured BMW has been consistently ranked #1 by our customers and we have received over 100 accolades which I am immensely grateful to the industry and our customers for their loyalty.’