The announcement comes after a global survey conducted by Moovit in 2015 showed London users were turning to on-demand mobility services five or more times per week, despite the fact that 29% of users had access to a household car.

The integration of DriveNow into Moovit will provide users with one-touch access to all available forms of transportation right within the app. Moovit users will be able to view the entire fleet of available DriveNow cars in their area and rent one at exactly the moment they need it. Moovit will be launching the DriveNow integration first in London, with availability in Berlin, Hamburg, Munich and Stockholm to follow.

Ulrich Quay, managing director of BMW I Ventures, said: “We are very excited about the integration of DriveNow and Moovit, both brands are aiming to develop smart urban mobility solutions for our cities and we are happy to continue to work together towards this common goal.”