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BMW DriveNow car sharing scheme more than doubles fleet

The DriveNow car sharing scheme from BMW is to gain an extra 410 BMW and Mini models as it also expands into new boroughs.

The expanded DriveNow scheme is now available in nine boroughs in total across London with 720 vehicles available

The expanded DriveNow scheme is now available in nine boroughs in total across London with 720 vehicles available

The expanded 720-strong fleet will provide Londoners with a selection of models including the Mini Clubman, Mini Convertible, Mini Hatch and BMW 1 Series as well as the BMW i3 electric vehicle; 80 additional electric BMW i3s will join the fleet in January, joining the existing 50 vehicles and advancing DriveNow’s ambition to have an 80% all-electric club by 2025.

The new vehicles join the scheme as it expands into five new London boroughs – Westminster, Barnet, Tower Hamlets, Southwark and Brent. First launched nearly four years ago in London, the scheme is now available in nine boroughs in total, making the UK capital the largest operating city for the company.

The expansion comes some eight months after BMW took full control of DriveNow after acquiring the remaining shares from rental firm Sixt SE, which co-founded DriveNow in 2011.

James Taylor, managing director for DriveNow UK, said of the scheme’s expansion: “We’ve worked very closely with each of the boroughs throughout this process to make this a reality. We hope that car sharing, alongside other sustainable transport options such as walking, cycling and public transport, will continue to be embraced by Londoners to help reduce congestion and pollution and build a more liveable city.”

All new UK customers who join from 2 November will, for a limited period, receive complimentary registration, as well as an initial £20 driving credit to get on the road. For more details, click here.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.