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BCA sets out digital plans

BCA is investing in digital platforms, including a range of apps, to provide a seamless service across the automotive supply chain. 

BCA car auction

Tablet and smartphone usage now accounts for 60% of digital interactions at BCA.

The company has seen a 25% increase in online sales over the last 12 months, which now account for over 27% of sales. The firm also recently reported a leap in the use of mobile usage. Tablet and smartphone usage now accounts for 60% of digital interactions while iPad bidding unique users make up 9.2% of total visits.

BCA attributed the growth in online sales to the enhanced quality of imagery and descriptions, improving buyer confidence.

Recent months have seen BCA make improvements to its vehicle appraisal app, Dealer Pro, as part of a wave of enhancements to its existing technologies.

Duncan Gray, group CIO at BCA, said: “Longer term, our buyers will benefit from greater personalisation. We can use data to drive a more personalised service, akin to the experience you would get on Amazon. This is a much smarter algorithm-led approach.”

The firm is also working toward customers having a single customer login that is seamless across any device.

And BCA is developing a suite of apps that will be launched in the coming months that will enable greater use of smartphones by its customers.

Duncan Gray, group CIO at BCA, said: “BCA puts innovation at the heart of its brand, and we are investing to ensure our customers have a seamless experience when dealing with BCA.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.