BCA revamps online platform
BCA has updated its online platform with the launch of a new vehicle details page.
The new section makes it easier for customers to assess, track and bid with direct access into a live sale – enabling faster and more informed decisions on vehicle purchases.
The user experience has been enhanced and is now more intuitive and user-friendly, incorporating a simpler, more informative layout, more detailed digital images and improved functionality across both desktop and mobile devices.
There is also a clear breakdown of vehicle information, with the number of previous owners, mileage, vehicle grade and guide pricing all highlighted.
Users can also easily navigate to the full sale catalogue section from individual vehicle details and – if ready to bid – can join a sale in progress via the Live Sale button or place a proxy bid prior to a sale starting.
Dene Jones, BCA Group chief marketing & data officer, commented: “We are on a journey with our customers to improve and enhance the digital experience by delivering a consistent and user-friendly service on both mobile and desktop.”