BCA expects surge in sales throughout 2012
BCA sold 3,198 vehicles to Live Online buyers between January 16 and 21 and over £3m was bid by internet customers. Live Online accounted for over 25% of all sales at BCA during the week, against a typical rate of 20% during 2011. Nearly 2,000 online bidders participated over the period with 1,220 individual buyers securing stock.
BCA also announced that 2011 was a record year for online sales. Having reached the benchmark of 100,000 sales in November, the company ended the year at 120,000 units sold online, a significant increase on the volume sold in 2010.
D’Vidis Jacobs, Commercial director, commented: 'Online sales volumes again grew significantly last year at BCA with Live Online, Bid Now, Buy Now and e-Auction numbers rising by around 14% across the board.'
He added: 'BCA continues to develop its online offering to ensure that our customers can buy and sell used vehicles online 24/7, 365 days a year. We believe it is vital to give BCA’s customers the competitive edge and perpetual selling platforms are integral to that premise.
'This year will see further enhancements to our web-based platforms with the launch of Live Online 2 later this year and we expect our online sales volume to grow again significantly in 2012 as a result.'