Jonny Crowe has joined BCA Group in the newly created role of chief digital officer as the company ramps up its digital offering.

BCA appoints inaugural chief digital officer

Crowe brings an array of internet and media executive experience, including as founder of the EU arm of US start-up studio/incubator, idealab and part of the founding team of Overture Europe, which was sold to Yahoo.

In his new role, Crowe reports to BCA executive chairman Avril Palmer-Baunack and will be responsible for the company’s BCA’s IT, data science and digital product departments, accelerating the development of new tools, products and services to meet the needs of customers across the industry.

Avril Palmer-Baunack commented: “Jonny’s experience gained at a senior level across a diverse portfolio of digital and IT roles will be invaluable as BCA continues to invest and innovate to meet the changing needs of the automotive industry of tomorrow.”