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BCA aids buying process with new mobile Buyer App

BCA is piloting a new mobile Buyer App to augment the buying process for both physical and digital customers.

The new mobile Buyer App has been developed following extensive feedback from BCA's customer base.

The new mobile Buyer App has been developed following extensive feedback from BCA’s customer base.

On trial following a period of extensive research and prototyping with over 1,000 customers, the BCA Buyer App has been developed in response to customer feedback and will continue to be improved to meet customer needs.

Steve Wren, BCA agile product manager for the Buyer App, explained: “Our customers told us that they needed easy access to live information about vehicles and the running order on their mobile device, so they never miss an opportunity to bid on the vehicles they need. So that’s what we’ve done.”

The company is also building on the services offered to buyers to provide a centralised resource to support customers nationwide.

Stuart Gibbons, BCA director of buyer services, commented: “Customer research has shown that buyers can spend significant time managing their purchases across multiple BCA branches, and we are working with them to develop a more seamless proposition to support their needs.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.