BCA aids buying process with new mobile Buyer App
BCA is piloting a new mobile Buyer App to augment the buying process for both physical and digital customers.
On trial following a period of extensive research and prototyping with over 1,000 customers, the BCA Buyer App has been developed in response to customer feedback and will continue to be improved to meet customer needs.
Steve Wren, BCA agile product manager for the Buyer App, explained: “Our customers told us that they needed easy access to live information about vehicles and the running order on their mobile device, so they never miss an opportunity to bid on the vehicles they need. So that’s what we’ve done.”
The company is also building on the services offered to buyers to provide a centralised resource to support customers nationwide.
Stuart Gibbons, BCA director of buyer services, commented: “Customer research has shown that buyers can spend significant time managing their purchases across multiple BCA branches, and we are working with them to develop a more seamless proposition to support their needs.”
For more of the latest industry news, click here.