Beeston will be responsible for all sales and marketing activities in the UK and will report directly to Francois Goupil de Bouille, vice president of Infiniti Europe, Middle East and Africa.

He moves to Infiniti UK from Nissan Motor (GB) Ltd, where he worked many different areas of automotive business ranging from aftersales to regional retail sales and most recently in the role for corporate fleet sales at a board director level.

Beeston said: “I am very excited to be joining Infiniti at a time the company is recording significant growth, not only in the UK but across the world. The introduction of the British-built Q30 earlier this year, and the soon-to-arrive QX30, are game changers for the company. They provide a stylish active compact into a segment where there is a high potential for increased sales. Alongside these, further new products are arriving, such as the stunning-looking Q60 coupe, due later this year with its new 400hp V6 engine.”  

Beeston continued: “As any company grows it brings with it new challenges. We clearly need to expand our centre network, ensuring our customers continue to receive high levels of service as our volume grows. We also need to further develop an internal infrastructure to support both retail and fleet sales channels. I am seriously looking forward to beginning this new challenge with Infiniti – there’s a lot to be excited about.”

Previous country manager Carl Bayliss has been elected to Network strategy director at Nissan Motor (GB) Limited.