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Autofutura and GForces merge automotive software operations

Automotive software suppliers Autofutura and GForces have merged to form a new auto tech group.

Christian Erlandson will head up the new group as CEO

The merger, which is being backed by Inflexion Private Equity, will bring together Autofutura’s real-time data insight with GForces’ e-commerce solutions.

The new group aims to connect carmaker, finance provider, dealer and consumer to optimise the entire customer journey – through the provision of software and data services.

The tie-up between the firms also benefits from the expertise of Chrysalis Loyalty, recently acquired by Autofutura.

The new group will be led by data intelligence expert Christian Erlandson as CEO and automotive veteran David Riemenschneider as chairman.

Christian Erlandson commented: “The digitisation of the automotive sales process is accelerating at an unprecedented pace and now is the time to combine the expertise of Autofutura and GForces. By merging Autofutura’s data intelligence insight with GForces’ e-commerce solutions, there is huge potential to support our customers in streamlining the consumer journey, accelerating sales and driving revenue from the first transaction.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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