Audi A7 Sportback goes on sale in Europe
The new model is intended as a particularly aesthetic alternative to a classic sedan for customers with an affinity for design. With a base price in Germany starting at €51,650, the model is said to be affordably priced for customers who currently drive A6 sector models.
Peter Schwarzenbauer, member of the board for sales and marketing, Audi AG, said: 'With the A7, we are delivering a real beauty and an entirely new concept that we feel the market has been waiting for. We expect roughly two-thirds of all buyers worldwide to be new customers, finding their way to Audi via the A7.'
He added: 'It is the step-up model for the segment that includes the Audi A6, with which we are enjoying strong growth rates the world over.'
Audi also says that, with a luggage compartment capacity of 1,390 liters with the rear seat folded down, the A7 Sportback provides a good alternative to a station wagon for customers with active lifestyles.
The company expects to sell roughly 200,000 units of the first-generation A7 Sportback.
The Audi A7 Sportback will debut with three engine versions: two gasoline engines and one diesel engine, with outputs between 204 and 300hp.
The A7 Sportback will be in dealerships throughout Europe starting 29 October 29, apart from the UK where it will be available from mid-November. It will be rolled out to other markets throughout the world in 2011.