The national tyre and fast-fit specialist has three centres located within six miles of the Olympic Park in Stratford (Bow, Leyton and Camden).  However, its planning is taking into account all 15 centres within the M25, those close to Olympic venues outside London and centres near major airports, where traffic is expected to reach record levels on 13 August (the day after the Olympic Games closing ceremony).

Chris Hufflett, Group Operations director at ATS Euromaster said: 'The scale of these Games will be unprecedented for the UK and this makes planning essential. We've been developing our service delivery strategy for more than a year and we're confident we'll be able to offer fleets the best possible support.

'However, it's essential for operators expecting significant activity in and around Olympic venues or the Olympic Route Network to brief us now, so we canmeet any special requirements demanded by areas with restricted access," he added. 

Steps already being taken by ATS Euromaster include ensuring each local centre is equipped with two months' worth of consumables and stock prior to the commencement of the London 2012 Games.  Its team of fleet inspectors in the London area is also being bolstered during May and June, to ensure all routine electronic tyre safety inspections for local fleets are up-to-date.  This will allow all remedial tyre service work to be carried out in advance, to help protect against unexpected downtime and minimise disruption.

To meet heightened customer demand, ATS Euromaster is also preparing to bring inextra technicians from outside London to support local staff and fleet customers.  This may include adding night-shifts at specific London-based centres, as well as deploying additional LEZ-compliant mobile service vehicles.

The company is also working with fleets operating within Olympic venues toensure a team of mobile service technicians nationally are pre-accredited by LOCOG (London Organising Committee Olympic Games).  This will enable ATS Euromaster to quickly despatch roadside rapid-response support vehicles in the event a customer suffers a tyre-related breakdown within the close vicinity of any Olympic venue throughout the UK.

The Olympic Games will run from 27 July to 12 August 2012, and the ParalympicGames from 29 August to 9 September 2012.