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Aston Barclay reports 100% conversion rate on first convertible sale of the year

By / 11 years ago / Latest News / No Comments

At the event, a total of 72 cars were offered, with a 100% sales conversion rate.

Aston Barclay says that it has seen a shortage of convertibles entering the used market and it believes that fleets should factor that into their remarketing plans.

It also said that the success of the models offered at the sale shows how used car buyers are more reticent to buy soft tops during winter months – the same cars sold successfully by Aston Barclay on 4 March were offered at auction during December and struggled to generate a bid or meet reserve prices.

As a result, Aston Barclay says that it would appear wise to stick to selling soft tops in warmer months when used car demand for them is more assured, as opposed to the new breed of hard top Coupe Convertibles (CC), which are now considered a car for all seasons by consumers.

'Consumers don’t seem to have a strong appetite to buy traditional soft tops through the winter months and so dealers are reluctant to take the risk and invest their money in vehicles they may have to stock until the spring,' explained Barry Watts, Aston Barclay’s operations director.

'Vendors have to make the decision to keep soft tops parked up until the spring ready for the market to warm up. When it comes to CCs, consumers have come to accept the cars aren’t season-specific and so will consider buying a used model even in the winter. This enables a vendor to prepare the car and turn their asset into cash quickly,' he added.

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