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Aston Barclay announces new head of Digital Solutions

Aston Barclay has made two senior appointments to head up its new Digital Solutions arm.

Daren Wiseman, Aston Barclay

Announced two months ago, the new business is based in the group’s mega auction centre in Wakefield and is being spearheaded by Aston Barclay’s Cascade suite of remarketing solutions, combining its new e-Valuate, e-Hub, e-Xchange and e-Live products.

Now, Aston Barclay has appointed Daren Wiseman as its new digital strategy director responsible for driving the group’s digital strategy and delivering leading solutions for its customers. His role will range from new product development and commercial planning through to rolling out digital solutions for dealer, fleet and OEM customers, drawing on his 30 years’ plus experience in the remarketing industry including with Cox Automotive and Cap Motor Research.

Suzanne Harris joins him as product and commercial manager for Digital Solutions to drive the new product development process and implement the group’s Cascade range of digital products. Harris joins from Adesa where she was head of IT and before that she spent over 20 years in the remarketing industry in the UK and Australia.

Neil Hodson, Aston Barclay’s group CEO, said: “Digital Solutions is all about combining the very latest digital technology with physical fulfilment via our remarketing centre network. Daren and Suzanne will work with their colleagues across our business and with customers to guarantee the smooth development and roll out of our digital services, continuing the transformation of Aston Barclay to an end-to-end remarketing partner.”

“Daren and his team are continually looking at new technologies from other industries to adopt within the remarketing arena as we continue to revolutionise the UK remarketing sector,” he added.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.