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Asda slashes petrol price to under £1 a litre in three-day event

The promotion, which starts today (27 November) and is intended to give “customers a seasonal boost on top of the freeze on fuel duty announced this week”, sees the price of unleaded drop to 99.7p per litre for unleaded and 103.7p per litre for diesel across its 273 filling stations.

The move brings unleaded prices to below the £1 mark for the first time since summer 2009.

RAC Fuel Watch spokesman Simon Williams said: “Due to the latest dip in the crude oil price we had predicted that the most price-competitive fuel retailers would soon be selling petrol for £1 so it is great to see that landmark price is now available across the country at the most expensive time of year.

“Even though this promotion only lasts for three days it will help to bring prices down at forecourts nationwide. While we are some way from seeing the average petrol price reach £1, prices at more and more retailers should be getting ever closer to that figure.

“RAC wholesale fuel data shows there is still scope for retailers to reduce prices further, especially for diesel.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.