Arval UK has reshaped its commercial team after re-evaluating its approach to both SMEs and corporate fleets as a result of rapid market developments.

Paul Hyne, chief commercial officer, Arval UK

The move follows the appointment of Paul Hyne as its director in January and sees existing staff appointed to new positions and new functions created to focus on the diverse needs of customers; even more pertinent in the wake of the coronavirus crisis.

As a result, the retail business, Arval’s consumer and SME arm, has been simplified into direct and indirect channels.

A new business function has also been created for corporate fleet customers, fully focussed on future customers and their requirements, as well as then on-boarding customers as effectively as possible.

Hyne explained: “It is all about exceeding customer expectations. For that reason, it is important that our corporate sales teams are also our implementation teams, so that when promises are made at the sales stage, it’s the same people making sure those commitments are fulfilled and that we work to ensure everyone is more than satisfied.”

Other changes as part of the reorganisation include all customer experience functions being grouped together and the set-up of a dedicated LCV centre of excellence based in Manchester.

The major new positions created across the commercial department are: Steve Kirwan, head of corporate new business; Jamie Williams, head of corporate account management; Todd Williams, head of retail indirect; Dominic Morton, head of retail direct and partnerships; Suzie Ford, head of customer experience; David McKie, head of internal sales north; Julie Jordan, head of internal sales south.