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Arval ramps up focus on customer events

The firm said it sees events “as an effective way of adding value for their customers and enhancing ongoing customer relationships” and will be driving the programme under a newly appointed customer engagement manager, who will work closely with Arval’s head of customer service.

Recent events include a customer forum at the Shangri-La Hotel in the Shard alongside chosen partner, Audi. This provided the opportunity for Arval to share news with customers, gain feedback on a range of subjects and unveil future plans. The event had a heavy focus on technology with Arval showcasing its latest digital developments and Audi providing expert insight into new and upcoming automotive technologies.

Arval is also running a growing number of driver roadshows to support large customers. These involve Arval organising driver events at customers’ offices to engage company car drivers and cash takers, who may be interested in a company car. The events cover topics ranging from vehicle selection and company car tax to driver safety, and include relevant vehicle manufacturers, suppliers and safety experts.

Andy Fuller, corporate sales director at Arval, said: “We communicate with our customers in a range of ways but you can’t beat face-to-face engagement. That’s why we have carefully planned a range of customer related events, and invested heavily in them, as a great way of sharing information with our customers, proactively gaining feedback from them, and adding value to their businesses.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.