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Arval builds strong social media presence

In less than a year the vehicle leasing and fleet managemenet firm has built up nearly 11,000 Facebook Page Likes and more than 2,000 Twitter Followers in the UK alone, with both channels continuing to grow. 

Announced last year as part of the Arval Smart Experience, the tools were launched for a number of reasons including allowing Arval to reach new audiences and providing a new and easy way for Arval customers, drivers and new prospects to get in touch. 

Robert Pieczka, marketing & insurance director, commented: “When we launched social media we knew that we were doing it for sound reasons, in particular to provide useful information to our customers and drivers in a format that is accessible to them. However, I don’t think at the time we anticipated what a successful communications channel it would provide.” 

He added: ‘It is essential that leasing companies can utilise the latest technology to support their customers and drivers. Social media is a great example and a strategy built around interesting, unique and useful content is making a positive difference for our users.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.