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Apollo Vredestein ramps up fleet business

Premium tyre brand Apollo Vredestein is seeing increased fleet take-up as a result of a move to drive up its corporate business in 2017.

Apollo Vredestein Purple Parking

Apollo Vredestein ramps up fleet business

A key focus has been on establishing new fleet partnerships through the dealer network while the company’s recent entry into the OE sector through partnerships with Seat, VW and Ford has also strengthened its position.

UK fleet and lease manager Ricky Mitchell commented, “We have enlisted the help of our dealer network in establishing good relationships with fleets. We have an impressive range of products suitable for the most demanding of fleets, from the new LCV Comtrac 2 All Season and Winter tyres to Vredestein Wintrac xtreme S and Quatrac 5 for passenger cars; some of our new partners run mini bus, taxi, ground maintenance, rental, refrigeration and engineering company fleets. Our Comtrac 2 All Seasons have been a perfect solution for blue light fleets.”

Recent deals include with refrigeration servicing company Michael Ward, which runs 50 vans, three store vans and six company cars, as it switches to an all season tyre policy, while independent garage 2U Tyres, which has been dealing with Vredestein for 14 years, is using Vredestein for fleet fitments.

Purple Parking has also switched to to Vredestein and Apollo tyres for its fleet of vans and trailers, and says it’s seen a resultant substantial reduction in wear, up to three or four times less than previously.

“Apollo Vredestein’s push into the UK market is tailored to the opportunity: our fleet package is incredibly competitive, including a comprehensive two-year warranty, with accidental damage, damage due to impact and non-repairable puncture cover,” added Mitchell. “We have also joined AFCO to become closer to fleet operators and the industry.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.