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AMT Group to drive customer awareness under new appointment

Vehicle solutions group AMT has appointed Anjana Athanikar as social media executive, marking the fourth appointment to its growing marketing team in the last ten months.

AMT’s marketing team

AMT’s marketing team (L-R): Mike Osolinski, Emma Garlick, Heather Thompson and Anjana Athanikar

Based at the company’s Leeds headquarters, Athanikar will be responsible for developing and implementing the social media strategy for the entire AMT Group comprising vehicle rental, contract hire and leasing and specialist car sales divisions, and maximising the company’s profile within the corporate and leisure markets.

Anjana will be working alongside the group’s in-house team comprising marketing designer Emma Garlick and search engine optimisation executive Mike Osolinski, both of whom joined AMT earlier this year following the appointment of Heather Thompson as marketing manager last September.

“It’s been an extremely busy year for us with AMT undergoing a complete rebrand, the launch of new websites for the group’s three divisions as well as developing marketing collateral, introducing a PR strategy and implementing a complete new digital programme,” said Heather Thompson.

“We’ve already made huge progress in building awareness of AMT as a provider of complete rental, contract hire and vehicle sales solutions to personal and corporate clients as we continue to open new locations throughout the UK. Anjana is a welcome addition to the team; her skills will help us to engage with customers and establish strong, long term relationships as the company continues to expand.”

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.