Craven has more than 15 years’ sales experience having previously worked for a range of blue chip companies including Vodafone and Scottish Power.

He will be based at the group’s Leeds head office and will be responsible for developing AMT’s presence in the north, with particular focus on the leisure, business and insurance sectors and supporting the development of the Manchester Stockport depot.

Andy Crinson, general manager of AMT Vehicle Rental, said: “Ben has a wealth of experience and his appointment will help build our market share in both the corporate and private client sectors.

“Ben’s people development and communication skills, combined with his understanding of the commercial landscape, will be of great benefit to the company as we build our presence across the North West with our recently launched Manchester Stockport depot next to the M60.”