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Alphabet upgrades ‘icon’ technology platform to enhance SME leasing experience

Alphabet has rolled out a significant upgrade for its ‘icon’ SME technology platform to enhance the overall leasing experience for its SME customers, retailers and brokers.

Alphabet 'icon' logo

Alphabet has announced the launch of the next phase of development for its ‘icon’ SME technology platform.

The bespoke system was originally developed for the launch of Alphabet Partner in late 2014 and now provides an easy-to-use quotation tool for both brokers and the Alphabet’s Business Partnership Programme retailer channel. The new approach gives brokers and retailers dynamic, real-time pricing information from Alphabet to simplify and streamline leasing options for SMEs.

The solution enables brokers and retailers to virtually walk a customer around the car to build both the vehicle and the leasing contract to the customer’s precise specification and requirements. The ‘Deal Selector’ then graphically displays the quotes so the broker or retailer can see the full spectrum of options including initial and monthly payment, contract term and mileage options available to help the customer choose which best suits their needs.

The system also features a visual ‘Carousel’ displaying exclusive, limited, real-time vehicle offers and provides brokers and retailers with a completely trackable, end-to-end sales platform from quote through to paperless invoice. There is even the ability to easily compare vehicle quotations between all types of powertrain or solely electric and PHEV ones.

Gavin Davies, general manager, SME sales & distribution, commented: “This launch of the next phase of ‘icon’ is a real game changer for the contract hire and leasing experience for SMEs. It takes things to a whole new level and delivers the functionality and speed demanded. The enhancements we have introduced to ‘icon’ through this significant investment will improve an already market-leading contract hire and leasing platform.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.