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Alphabet to enhance remarketing

Alphabet GB is to look at different ways of selling vehicles and finding new routes to market under its newly appointed head of remarketing.

Sacha Imamkhan, Alphabet head of remarketing

Sacha Imamkhan, Alphabet head of remarketing

Sacha Imamkhan joins the UK business from Alphabet International in Munich where she was previously project manager for new markets, involved in the start-up and establishment of new or emerging Alphabet markets globally.

Imamkhan, a Dutch national, played a key role in the integration between Alphabet and ING Lease following the global merger between the two companies. Prior to joining Alphabet in 2012, she fulfilled a number of roles with ING Lease and Shell Global Solutions in the Netherlands.

In her new role with Alphabet, Imamkhan is responsible for the remarketing of all Alphabet GB’s vehicles, manages a team of 15 people based in Farnborough and around the UK and reports to chief operating officer, Nigel Fletcher.

Imamkhan commented: “My key challenge is how to make an already successful remarketing operation even better, by exploring different ways of selling vehicles and finding new routes to market. Of course this has to take into account our customers’ requirements and expectations, as well as the types of vehicles we are bringing to the ‘second use’ market.

“One of my initial priorities will be to work with our remarketing partners to further enhance the quality of the vehicles we bring to market. As a premium player with a reputation for great service, our focus has to be on achieving the highest standards of grading with every vehicle we remarket.

“At the same time, I will take the lead on a series of digitalisation initiatives in the Operations area, part of a process of digital transformation that is taking place across the Alphabet business. These initiatives will deliver increased capabilities for the organisation and greater employee empowerment across our Operational functions; essentially making a more effective use of the talents and skills of our people.

“From a customer perspective, these initiatives should provide them with better value, faster, more efficient service and reduced complexities in our processes.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.