The dedicated channel provides SMEs with access to its full suite of mobility solutions, via a group of 37 exclusively selected Broker businesses across England, Wales, Scotland and Northern Ireland. In the first three months of launch, the Alphabet Partner team delivered over 1,000 vehicles.

Cooper, formerly broker account director at Lex Autolease and broker account manager at Lloyds TSB Autolease, brings with her nine years of experience in advising and managing customers in the fleet and broker sector. She will be responsible for managing and guiding Alphabet’s broker partnerships in the North.

Gavin Davies, head of indirect sales at Alphabet, said: “I’m excited to welcome another new addition to our growing Broker team. Expanding the team is testament to the significance of the channel to Alphabet and the quality of our Partners. It also ensures that our team can invest the time and effort required in further developing the business relationship with our Broker Partners.” 

Davies continued: “Suzi is a major signing for the Alphabet Partner team and she is exactly the calibre of person we were recruiting for. Her extensive knowledge of the Broker market means that she understands how to proactively support and guide our Partners. Suzi will play a vital role in the further development of Alphabet’s Broker sales channel and I’m delighted to welcome her on board.”