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Alphabet revamps Rental Services for integrated approach to mobility

Alphabet GB Limited has brought together its daily rental and extended rental offerings under a single Rental Services approach to provide a fully integrated mobility package.


Alphabet GB’s Rental Services provides a fully integrated mobility package.

The move has also seen Alphabet’s head of mobility services, Nick Butler, recruit a new team of field-based mobility consultants who offer strategic solutions to mobility challenges, incorporating corporate carsharing with AlphaCity, access to Alphabet’s dedicated AlphaRent+ extended rental fleet of over 1,300 vehicles, as well as its AlphaRent single-day hire.

Butler said the new approach has led to a couple of significant new business wins as well as additional rental business coming from existing Alphabet customers.

He commented: “In the past rental was seen as a peripheral, add-on service rather than a core offering like leasing and fleet management. But there’s been a sea-change in the industry and among forward-thinking customers that rental is an absolutely fundamental piece of the mobility jigsaw.

“I think it reflects a wider market shift for businesses to outsource their rental requirements to expert providers and enable their employees to self-service and access services on demand. Which in turn means that businesses need less admin resource in-house and so can focus on their own core, value-adding activities.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.