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Alphabet Partner delivers 20,000 vehicles in two years

Alphabet’s Partner broker sales channel has exceeded 20,000 vehicle contracts some two years after its launch.


Alphabet’s Partner broker sales channel has exceeded 20,000 vehicle contracts.

First rolled out in September 2014, the programme provides SMEs with access to Alphabet’s full suite of funding fleet management and advanced mobility solutions via a network of over 40 broker partners. 

Graham Conway, head of Alphabet Partner, commented: “To achieve a vehicle fleet of over 20,000 in little over two years shows the phenomenal power of our partnership approach in action, engaging with a select group of well-established, like-minded brokers. 

“Contrary to the conventional view of the broker market, our business is not price driven. While it is obviously important to be competitive, our approach shows that being the cheapest isn’t everything in the broker market – despite what some people might think. We trade on our service levels, as well as the strength and depth of our relationships with brokers. Our key differentiators are the service we provide, the speed and quality of our decisions and subsequently the trust that has developed with our Broker Partners over the past few years.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.