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Alphabet lends support to Rugby Football Union

The RFU, whose official vehicle partner is Alphabet parent BMW, joined forces with the fleet management and leasing firm in 2012 and, in addition to vehicle supply, was the first organisation to adopt Alphabet’s Corporate Car Sharing scheme, AlphaCity. Alphabet also supplies RFU with contract hire and maintenance along with AlphaRent and Driver Risk products.

The 90 MINI Countryman have replaced previous vehicles on a three-year contract. Each MINI is branded with the official RFU logo. 45 of the MINIs were handed over to the community coaches during a presentation at the prestigious Cunard Terminal at Southampton docks. The remaining 45 were presented to the England Rugby coaches at Thorne, the BMW and MINI distribution centre in Doncaster.     

Alisha Bird, fleet co-ordinator at RFU, commented: “Our relationship with Alphabet has gone from strength to strength, and the range of products we have in place suits our needs perfectly. The smooth handover of the RFU branded MINIs is a great example of how Alphabet goes above and beyond to support us.”

Chris Cole, corporate account manager at Alphabet, added: “We are proud to be supporting RFU in ensuring their community coaches get to and from training sessions as efficiently and effectively as possible. By supporting Alisha and the team, we are helping the RFU to support the rugby players of the future.” 

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.