Alphabet launches “Alphabet Partner” broker sales channel
Alphabet has launched its first-ever dedicated broker sales channel in the UK to provide an enhanced service to SMEs.
Overseen by Gavin Davies, head of indirect sales, Alphabet Partner provides SME organisations with access to Alphabet’s full suite of funding fleet management and advanced mobility solutions via a select network of broker partners.
Following a rigorous selection process, the firm has partnered with 34 brokers across England, Wales, Scotland and Northern Ireland.
A bespoke IT platform – designed in conjunction with brokers – has also been rolled out to support partners with access to a full suite of funding and ancillary products at the touch of a button.
The new “icon” system also enables Graham Conway, head of special offer management, to promote exclusive tactical business via Alphabet’s select network of Brokers.
Conway commented: ‘Icon is an amazing tactical business tool and route to market. Manufacturers have been keen to negotiate tactical opportunities as a result of our distinctive business model.’
The channel was launched at an exclusive event held at the Peugeot-Citröen headquarters in Coventry by Alphabet’s CEO, Richard Schooling and Olympic gold medal winning rower, Mark Hunter MBE.
Schooling commented: ‘We are really excited to announce the launch of our first-ever Broker sales channel. We have carefully selected a range of highly regarded, well-established Partners across the UK who we are supporting with a dedicated, experienced team as well as innovative business tools like icon. With the new bespoke system, our unique proposition in the market and the fantastic reaction we’ve seen so far from Brokers, we’re expecting big things from Alphabet Partner now and in the future.’