From now on, the company will be led by two CEOs, Norbert van den Eijnden and Ed Frederiks. This division is in line with German regulations for financial institutions, which require the segregation of front and back office.

Van den Eijnden joined Alphabet in 2009 as the company’s new CEO after gathering a great deal of experience in the automotive industry. He will be heading the back office while co-CEO Frederiks, formerly CEO of ING Car Lease, will manage the front office. 

With the dual CEO solution, Alphabet follows German regulations and also ensures smoother integration of the two corporate cultures. 'Our aim is to find consensus through mutual support', said Norbert van den Eijnden. 'We both have a strong history in leasing,' Frederiks pointed out, 'we know and understand each other well.'

Ed Frederiks will work closely with Christian Steiner, head of Mobility Services at Alphabet. He will also rely on the expertise of Eric Lelarge and Dr. Nancy Storp. Eric Lelarge headed the Sales and Marketing department of the ING Car Lease Group in The Netherlands before he was made head of International Sales at Alphabet. Nancy Storp, from Alphabet’s International Sales and Marketing unit has been named head of Marketing and Business Development.

Van den Eijnden, for his part, will be supported by three highly qualified officers. Eberhard Schrempf remains Chief Financial Officer at both Alphabet International and Alphabet Germany. Jules Blijde, originally from ING Car Lease, has been nominated Chief Operating Officer. He has extensive experience in car leasing and a proven track record in change management. Menno Boekestijn is Chief Risk Officer. Prior to this role he was Chief Financial and Risk Officer at Athlon Car Lease.