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Alphabet increases focus on SME market with two key appointments

Gavin Davies (pictured in the blue suit) is appointed to the newly created position as general manager for SME sales & distribution in order to lead all of Alphabet’s SME activities.

Davies joined Alphabet in 2013 to create and establish the company’s broker sales channel, Alphabet Partner.

Commenting on his new role, he said: “We’ve adopted a multi-channel commercial approach to SMEs, but our activities haven’t always been as co-ordinated and consistent as we would like them to be across the board. Similarly, we have a fantastic offering in terms of an unparalleled range of products and services so we need to shout about them more in order that SME customers can reap the benefits.

“SMEs need more dynamic, fast-paced and less hierarchical solutions than the corporate market. Decision-making needs to be quicker and solutions more agile as competition – in terms of price, added value and customer service – is fierce. Alphabet for Business, our direct SME channel will bring the focus and dynamism we experienced with the success of Alphabet Partner as an engine for change within the business.”

In addition, Graham Conway, who joined Alphabet in 2013 to set up the broker channel in tandem with Davies, now takes up the position of head of Alphabet Partner.

Conway commented: “To be successful with the SME market with Alphabet Partner we had to examine every aspect of our service from the perspective of the SME. We launched Alphabet Partner with selected, long standing broker businesses with a proven track record with SMEs and an established customer base. 

“As a result of this relentless focus on our customers – the SMEs and the brokers themselves – we’ve seen tremendous success with Alphabet Partner already responsible for 10% of Alphabet’s total vehicle deliveries to customers in 2015. I’m really excited to take the helm of a team and family of Partners who I have worked closely with over the past 2.5 years and help lead Alphabet Partner to the next level of its development.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.