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Alphabet extends sole-supply deal with Kwik Fit into third decade

Alphabet GB has extended its sole-supply partnership with Kwik Fit, bringing a range of solutions for supply of tyres and ancillary services to benefit its company car and van customers.

Kwik Fit won the Alphabet deal based on its ‘collaborative approach’ to services, including further expansion of its Mobile7 network

The new contract, which is for a minimum of three years, increases the two companies’ business partnership to more than 20 years.

Alphabet renewed the deal based on Kwik Fit’s ‘collaborative approach’ to delivering and enhancing the wide range of services it provides, which will be used for its fleet of almost 140,000 company cars and vans.

This includes further expansion of Kwik Fit’s ‘Mobile7’ mobile tyre fitting service, which operates 8:30am to 8:30pm seven days a week and now covers more than 10 regions across the UK. As a result, the number of Alphabet customers having their tyres fitted at locations away from Kwik Fit’s 600-strong centre network is expected to further increase.

In addition, this year Kwik Fit will launch a new technology platform that will deliver a range of enhancements to its mobile service, resulting in an even faster and more efficient service to Alphabet customers.

The range of Kwik Fit services has already expanded over the years that the firms have been in partnership, taking in mechanical services, such as brake replacement, and MOTs as well as tyre management.

Clive Buhagiar, head of operational services, Alphabet, said: “We’ve been impressed with the attitude and ability of the Kwik Fit team, as well as the quality of the service they deliver to Alphabet customers on our behalf. Kwik Fit has demonstrated an approach to ongoing innovation which has been applied to the needs of our business and the demands of customers, directly benefitting their everyday experience. We look forward to working together to further develop collaborative initiatives and innovations in what is a dynamic and changing market.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.