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Alliance Asset Management rebrands as AAM Group

Vehicle fleet solutions provider Alliance Asset Management has rebranded as AAM Group to better reflect the company’s range of solutions.


AAM Group senior management team, (L-R) Mark Thompson, Jeremy Lavallin, Catherine Werrett and Colin Mather.

The Cambridgeshire-based company, which targets fleets of all sizes as well as education establishments, contract hire and leasing companies, rental operators and consumers, said the move better highlights the markets the company operates in through its different brands.

AAM Group runs five core brands operating in different market sectors, covering Alliance Rental, Alliance Leasing, Alliance Fleetcentre – which supplies funding and vehicles to rental operators and accident management companies, Education Vehicle Alliance – which provides minibus leasing and sales to schools, universities and academies, and the BestCarFinder and BestVanFinder personal leasing and purchase options for consumers and sole traders.

The rebrand comes as the fast-growing Cambridgeshire-based company celebrates its 20th anniversary.

Chief executive Jeremy Lavallin, who founded the company, said: “AAM Group has seen significant growth in recent years and is ambitious to expand further. The business will grow organically as the company increases its penetration across the sectors in which its five core brands operate.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.