Alfa Romeo partners with Amazon for Stelvio test drives
The 45-minute test drives, which run for a limited period in London, Birmingham, Manchester and Edinburgh, see an Alfa Romeo expert deliver the vehicle to the customer’s chosen location and time and date.
The test drives, which work in a similar way to the Volvo V40 Amazon test drives run this summer, will enable drivers to put the vehicle through its paces in familiar surroundings while also being able to benefit from expert advice from the on-hand specialist. Customers can then use their local dealer as usual for vehicle purchases.
James Marsh, customer experience director for FCA UK, commented: “The Stelvio is the first SUV from Alfa Romeo and with this new car has come fresh thinking. Working with Amazon on this test drive programme has given us the chance to really put our customers at the centre and make the whole process of trying a new car as convenient as possible while still allowing them to experience the Alfa Romeo passion.”
To book an Alfa Romeo Amazon test drive, click here.