Remarketing specialist Adesa has opened the first in a series of Strategic De-fleet Centres as it further expands its presence in the UK.

Adesa UK managing director Jonathan Holland

The US remarketing giant has been stepping up its UK activities following its acquisition of GRS Remarketing in 2016. Rebranded as Adesa UK, the business provides online vehicle remarketing for fleet and leasing firms as well as OEMs and dealers, using upstream remarketing solutions to cut the time to market.

The new site at Newbury is the first in a network of Strategic De-fleet Centres that will play a key role in the company plans, enabling it to process the growing volume of cars being remarketed through its dedicated upstream channel.

The 14-acre site, on the former Greenham Common air base, is already fully operational and processing de-fleeted cars from major leasing companies and corporate fleets with OEMs and dealers set to follow. De-fleeted cars entering the Newbury facility are processed, cleaned and photographed before appearing on Adesa’s upstream remarketing platform.

Jonathan Holland, managing director of Adesa Remarketing UK, said: “We are targeting a same-day turnaround from the moment a car is de-fleeted to it appearing online. This maximises the asset returns for our vendors, while giving dealers the opportunity to source stock wherever they are 24/7.

“This speed to market is an essential part of our DNA as we deliver upstream remarketing solutions which are disrupting the traditional auction model where cars can take at least 10 days from being de-fleeted to being offered for sale in a physical auction hall. Reduced depreciation, book drop avoidance, maximised values and significant savings in holding costs are all key aspects of what we provide our customers.”