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Addison Lee launches enhanced car booking experience

The move follows the announcement of the updated Addison Lee app earlier this year and sees the website gain new features that will allow passengers to:

  • Clock-up points with recently launched loyalty scheme Club Lee, devised to benefit Addison Lee’s most dedicated customers. Points unlock rewards such as faster pick-ups and discounted journey
  • Book cars and couriers on-the-go with the new mobile optimised website design for smartphone and tablet devices 
  • Benefit from an even better user experience across devices, with bookings, addresses and payment preferences now available on both the website and app
  • Log in faster with the new ‘remember me’ feature. Multiple accounts and pins can be saved to make it easy to book for multiple passengers 

Peter Boucher, chief commercial officer at Addison Lee, commented: “Technology continues to change the way people interact with the world. We understand that the passenger of today expects access to fast and convenient ways to book a cab. Our new website, together with the recent launch of our updated app and Club Lee all demonstrate our commitment to innovating in this space and delivering the best user experience possible.”  

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.