Activate Accident Repair plans for rapid growth in 2021
Activate Accident Repair is pushing ahead with plans for rapid growth in 2021, including further expansion of its growing network.
The accident repair specialist, launched in 2019 as part of Activate Group, revealed earlier this autumn that it’s driving expansion with a £15m investment and the appointment of new CEO Victoria Turner.
The division already has sites in Birmingham, Glasgow and Leeds, and the second phase of investment will open 15 further sites in rapid succession. It will also expand its offering to cover mobile repairs alongside onsite passenger car and LCV repairs.
Victoria Turner said: “I’m joining the business at a time of significant growth as we prepare for a major expansion. With the right backing and support from our parent company, Activate Group, we remain focused on building the technology-led solution that the market and our customers need.
She added: “We’re in the advanced stages of securing our fourth site, which will be in Warrington, and expect to secure a further two sites before the end of the year. It’s all systems go as we focus on rapid expansion into 2021.”
The three existing sites average a run rate of 40 vehicles a day and carry out repairs for corporate customers, routed via Activate Group’s specialist fleet and insurance divisions, sopp+sopp and Motor Repair Network. They’re equipped with the latest technology including ADAS reset and have the ability to repair all safety features for conventional and alternatively fuel vehicles. They also work to a set of green repair principles. Turner explains: “We focus on practices that not only reduce environmental impact, but also provide additional cost and time benefits to our customers. We repair over replace wherever it’s safe to do so, using techniques like miracle pull-on steel panels and plastic repair on bumpers.”