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AA Driving School adds Ford Fiesta EcoBoost to fleet

The partnership sees the driving school take 3,500 cars a year from Ford, with an even split of Focus and Fiesta models supplied.

However, the company believes the 1.0-litre EcoBoost engine in the Ford Fiesta will prove a major attraction to instructors and learner drivers alike, leading to a rise in Fiesta take-up

‘The split between Focus and Fiesta has been roughly 50/50, but we anticipate a growth of 12% in Fiesta in 2013 with the introduction of the 1.0-litre EcoBoost,’ said Sarah Dopson, the AA's head of group fleet. ‘We have had a lot of positive feedback from our instructors about the Fiesta, and of course they are attracted by the fuel economy offered by the 1.0-litre EcoBoost.

‘Ford has been the sole supplier to AA Driving School since 1998, and we are very pleased that a relationship which works so well for both parties is to continue.’

The Fiesta model most favoured by the AADS instructors is the 1.0-litre 125PS Titanium, which offers a combined-cycle fuel consumption figure of 65.7mpg.

Paul Henderson, direct sales manager for Ford of Britain, said: ‘The 1.0 EcoBoost Fiesta is a remarkably fuel-efficient vehicle and yet it has all the power you might expect of a car equipped with a larger engine. It is flexible, easy to control and is ideal for the learner driver, too, so it is no surprise to see this model reinforcing and driving forward Ford's long association with the AA Driving School.’

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.