The new online Risk Profile contains 20 factual questions, each relating either to the driver, the vehicle or the journey to capture specific information and assess individual risk.

Professor Stradling explained how the system works: 'For example, Company A considers drivers with an annual mileage of 30,000 to be a high risk but does not consider driving at night to be a risk. Our risk profile allows Company A to flag the high mileage and put this in the high risk category of the user record, which would show up on their report.

'However, Company B considers both factors to be a high risk, and so they both are flagged as high risk and show up in the high risk category of the report. This information can then be used to decide further training options and therefore reduce the risk to the organisation.'

Drive Smarter managing director Andy Turner says he is enthusiastic about the potential the risk profile has to offer really useful information.

'The sophisticated reporting system that underpins our risk profile identifies individual learning needs while keeping the customer firmly in control,' he commented.

'There is no automatic link to sell specific interventions. We want to work with customers to ensure they prioritise their budget to maximum effect.'

Free trial log-ins to Drive Smarter’s Risk Profile for up to 25 participants for the first 20 customers are available immediately. Simply email [email protected]. The cost of an individual profile starts at £5 (plus VAT), and the company says that there are considerable reductions for larger numbers.