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86% of drivers don’t have specialist winter tyres fitted on cars

The research also found that despite the enhanced safety benefits of winter tyres, nearly half (49%) of Skoda respondents claimed that their chief concern when selecting tyres was getting the lowest price, instead of having the most suitable set.

Meanwhile nearly a fifth (17%) of motorists admitted to not checking their tyres for at least six months, despite experts recommending they’re checked at least once a month.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.