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3D scanning technology used to remind drivers of country road dangers

A film that uses 3D scanning technology to spot the hazards ahead is being run as part of a renewed THINK! campaign on the dangers of country roads.

The THINK! campaign includes a film using 3D scanning to show hazards on country roads.

The THINK! campaign includes a film using 3D scanning to show hazards on country roads.

THINK!’s Helpful Hazards campaign will run for four weeks, primarily targeting drivers aged 25-34 years and encouraging them to slow down by braking before bends, not on them.

This includes the Helpful Hazards film, which uses the 3D scanning technology to take common countryside sights – including farm animals and agricultural equipment – and turn them into messages warning drivers of the potential hazards on country roads.

A total of 59% of all road fatalities occur on country roads and in 2015 some 10,307 people were killed or seriously injured on country roads in Great Britain. The number of people killed on country roads is 10 times higher than on motorways.

A previous THINK! campaign in 2015 was found to have been effective at ensuring younger drivers did take action on speeding round corners.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.