3D scanning technology used to remind drivers of country road dangers
A film that uses 3D scanning technology to spot the hazards ahead is being run as part of a renewed THINK! campaign on the dangers of country roads.
This includes the Helpful Hazards film, which uses the 3D scanning technology to take common countryside sights – including farm animals and agricultural equipment – and turn them into messages warning drivers of the potential hazards on country roads.
A total of 59% of all road fatalities occur on country roads and in 2015 some 10,307 people were killed or seriously injured on country roads in Great Britain. The number of people killed on country roads is 10 times higher than on motorways.
A previous THINK! campaign in 2015 was found to have been effective at ensuring younger drivers did take action on speeding round corners.
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