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2014 to prove strong year for RVs, pay-to-use transport & EVs, says BVRLA

The organisation has predicted growth in almost every area of the vehicle rental and leasing industry sector, with BVRLA chief executive Gerry Keaney saying: ‘The industry performed well in 2013, with the association reporting an increase in membership and fleet sizes across nearly all sectors.

‘A growing economy, rising confidence levels and a strong new and used car market point to a promising year ahead, but there will still be some major challenges to overcome.’

Looking at the car market, the BVRLA said that average prices for used fleet vehicles hit record levels in 2013, and this trend looks set to continue this year. Rising consumer confidence will boost demand, and the continued dearth of quality 3-5 year old stock will keep values high in the short to medium term.

It added: ‘With healthy demand from retail and fleet customers, the BVRLA hopes the continuing growth in new car sales will be well balanced, and that manufacturers will take a disciplined approach to self-registrations. New van registrations should rise towards pre-recession levels as the economy recovers, but the outlook for trucks is less promising as operators postpone the move to more expensive Euro6 vehicles.’

Fleets should also benefit from major administrative cost savings this year, according to the BVRLA, as the Driver and Vehicle Licensing Agency moves its services online and abolishes the tax disc, but they will have to adapt to a new way of working. The introduction of the electronic V5C vehicle registration document and the withdrawal of the driver licence counterpart are two examples of existing processes that will have to change.

The BVRLA also said that the gradual trend away from pay-to-own towards pay-to-use road transport will gather speed in 2014, particularly in urban areas. New car club, car sharing and peer-to-peer car rental business models will continue to appear, while smartphone-based technology will make it easier than ever to book, use and pay for vehicles on-demand. More fleets will embrace these business models when making their transport plans as they look to tackle the cost and duty-of-care issues surrounding grey fleet drivers.

As with 2013, new leasing business will come from SMEs looking for alternative sources of vehicle finance, the continued popularity of salary sacrifice schemes and the growing popularity of competitively-priced manufacturer-funded personal contract hire.

Finally, car technology will see developments as 2014 witnesses the biggest push yet from EV manufacturers. Renault and Nissan will aggressively market their products against new models from competitors including BMW, Ford, Audi and VW, and this competition should produce some more attractive pricing and aftermarket packages, stimulating volumes through the 10,000 barrier for the first time.

The Office for Low Emission Vehicles (OLEV) is keen to boost fleet uptake of ultra-low emission vehicles and is developing a new set of policy measures and tax incentives. These changes won’t be implemented until 2015 so for the time being OLEV is likely to concentrate on boosting the awareness and understanding of ultra-low emission vehicles by working with organisations such as the BVRLA, the Association of Car Fleet Operators (ACFO) and the Energy Saving Trust.

The BVRLA concluded that vehicle and driver data will be a key focus this year as companies try to ascertain what is available, where it is, who owns it and how it can be used. The fleet sector must understand the opportunities presented by connected vehicles and smartphone apps, as it will face increasing competition from technology companies, vehicle manufacturers and other transport operators.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.