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£1 vehicle rentals firm reaches first anniversary in UK

Rental platform DriiveMe, which lets travellers hire a car or a van for just £1, has reached its first anniversary in the UK.

Originally launched in France in 2012 and also in operation in Spain, the scheme offers car and van rentals across set routes in the UK for £1.

The DriiveMe team

The firm is able to offer such cheap rates by helping rental companies such as Hertz and Europcar balance their fleets between cities, providing an alternative to them having to pay to use transporter trucks. The DriiveMe service works to connect these empty vehicles with private individuals wishing to carry out the very same trips, charging a nominal £1 fee needed to activate the insurance cover.

All rentals include insurance as part of the agreement, and all are suitable for both personal and business use: the only requirement is that the vehicle is returned to the agreed destination within a day of collection and is refuelled.

Registration is free and bookings can be made both online and via the smart phone app.

Trevor Lambert, head of DriiveMe UK, said: “Through helping rental companies relocate their vehicles across the country, DriiveMe is able to offer exceptional value to our customers. A 24-hour rental period, and generous mileage allowances for just £1 means that a everyone now has access to rental cars across a range of popular routes.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.