Zipcar UK, which operates in London, Bristol, Cambridge and Oxford, will gradually introduce Michelin tyres across its fleet of 1,800 cars and vans as part of the new agreement.

David Cruickshank, Head of Fleet for Zipcar UK, said: 'At Zipcar, we obsess about the member experience and, under this agreement, we can consistently provide our vehicles with a higher quality tyre, so that our members enjoy an even better drive.

'We have chosen Michelin for three main reasons; safety, durability and longevity. The safety of our members is paramount, and the team at Michelin has demonstrated to us how the braking response of our vehicles will improve, thanks to the reduced stopping distances of their higher quality tyres.

'Zipcar is all about providing its members and its business customers with wheels when they want them, so high availability and minimal repairs is essential. The improved durability offered by these Michelin tyres will keep our vehicles on the road and available for members, for longer.

'Additionally, it is anticipated that by fitting high quality Michelin tyres, Zipcar UK will actually purchase and dispose of fewer tyres, further contributing to Zipcar’s ongoing commitment to the environment,' he added.

The ongoing tyre maintenance and repair of Zipcar’s UK fleet, which includes Audi A3, Volkswagen Golf, Polo, Transporter and Caddy, will continue to be carried out by ATS Euromaster.

'We are always looking to build strong relationships with reputable brands that provide long-term value to our members. Both Michelin and ATS Euromaster offer an excellent level of quality and service, helping us to keep our members and business customers enjoying the benefits of car sharing: convenience and cost savings,' he concluded.

As well as its UK operation, Zipcar, which acquired Streetcar in 2010, also operates in the United States, Canada and Spain.

Dave Crinson, head of Fleet Sales for Michelin, said: 'We hope this is the beginning of a long-term relationship between Michelin and Zipcar, and believe the added value from fitting Michelin tyres will enhance Zipcar’s member experience.'