Diversity and unbundling continue apace

There has been a continuing growth in the diversity of vehicle-related products and services available to fleet managers and a trend for outsourcing a variety of individual tasks to a wide cross-section of organisations. Those trends continue, and an unbundling of tasks is becoming ever more common as fleets seek value for money and transparency. The objective is to deliver software that seamlessly joins all the data obtained from suppliers to provide a simple consolidated view.

You are nothing without customers

We are nothing without customers and through my sales director role prior to becoming managing director earlier this year, I have personally been involved in discussions with most of them. Jaama is very fortunate to provide fleet management software systems to many major public and private sector organisations and the company’s growth has necessitated increased staffing levels. You have to be very selective about the people employed to ensure the company is big enough to accommodate customers’ needs, but at the same time retaining a personal approach.

Customers are increasingly more demanding

Customers are, rightly, increasingly more demanding of what they require to meet their needs. In recent years it is clear that customers, new and old, require management solutions rather than just fleet management software. Invariably in today’s challenging economic climate, fleet decision-makers need to deliver more with less resource.

Thirst for data knows no bounds

Customers’ thirst for fleet management data knows no bounds. They require access to the very latest information pertaining to vehicles, drivers and costs versus budget 24/7 irrespective of whether they are at their desk, at another business location, at home or on holiday. That information requirement necessitates that online solutions are a “must have” with easy access a similarly vital requirement. On entering the site it is equally critical that facts and figures are easily found – ideally all in one location – to enable swift decision-making. However, it continues to amaze how many businesses continue to rely on offline management software and even fragmented spreadsheets.