Fleet World Workshop Tools
Car Tax Calculator
CO2 Calculator
Van Tax Calculator
BiK Rates Company Car Tax

Volvo Outlines Ambitious Fleet Growth Plans

By / 12 years ago / Latest News / No Comments

The carmaker achieved a 20% global sales increase to 449,225 during 2011, and is aiming for 800,000 units by 2020. In the UK, dealer business sales increased 8.5% last year, with a 21% increase in orders during the final quarter compared to 2010.

Volvo Car UK’s corporate operations manager Selwyn Cooper said the company was re-thinking the way it spoke to fleet customers, taking an individual approach to suit different companies and the roles of their fleet managers. A new fleet marketing manager has just been appointed, working in the marketing team, and a manager concentrating on wholelife costs will be announced in the coming weeks, working with contract hire and leasing companies and residual value setters.

The initiative will also be backed by a major product offensive. This year, the manufacturer will launch the 49g/km V60 Plug-in Hybrid and a V40 five-door premium C-Segment hatchback in Europe. Cooper said it was aiming for conservative sales figures and targeting company car drivers, with the V40 allowing them to offer a full range to suit single manufacturer policies.

Also beneficial for boosting its fleet presence, Cooper added, was Volvo’s recent announcement that it will spend a third of its R&D budget on reducing carbon emissions. Future models, starting with the next XC90, will use a scalable platform architecture allowing all cars to be built on the same production line, while modular engine designs will help reduce manufacturing costs and boost fuel economy.

For more of the latest industry news, click here.

Steve Moody

The author didn't add any Information to his profile yet.