A recent, dedicated 4×4 sale at Manheim Auctions, Rotherham resulted in a 100% conversion rate for the Ford Credit Land Rover vehicles offered and average values achieved 104% of CAP Clean.

This sale was the latest in Rotherham’s specialist 4×4 auction programme, held on the first Wednesday of every month, and attracted nearly 200 buyers, 82 of whom were bidding online via Simulcast, Manheim Auctions’ online broadcast of physical auctions. 

Colin Normoyle, remarketing specialist, Ford Credit, said: 'There were some strong performances at auction especially our offering of Land Rover product at Rotherham. Despite significant increases in CAP in this sector over the past 12 months all units offered sold on the day. The bidding for stock by both physical and online buyers was at times frantic with demand for stock intensifying as the auction progressed. The result was even more impressive considering CAP's positioning on a three-year old Discovery 3 has increased by in excess of £6,000 since March 2009.'

Mal Johnson, auction centre manager at Rotherham, added: 'These dedicated 4×4 sales have proved very successful since their introduction in June 2002. Rotherham has established itself as a specialist in the sector and we attract buyers from Cornwall to Aberdeen because of the great range of product we offer. Demand for 4x4s has been particularly intense following the recent spell of bad weather.'

The next 4×4 auction at Manheim Auctions, Rotherham will take place this Wednesday 7 April.