Workbench Logo
Workbench Logo
Workbench Logo
Workbench Logo
Workbench Logo

Saab appoints Chinese distributor

By / 6 years ago / Latest News / No Comments

The contract follows the signing of a memorandum of understanding (MOU) with CATC in December 2010.

CATC will start official sales from September 2011 following the establishment of a Saab national sales company. This company will eventually take over all distribution and after sales responsibilities from Shanghai GM. Saab China's initial network will comprise around 10 dealers.

The news follows the announcement that Saab Automobile CEO Jan Åke Jonsson is to stand down for personal reasons.

Commenting on the company's new Chinese importer, Mr Jonsson said: 'Signing this agreement with CATC is another sign of Saab Automobile’s determination to re-establish the Saab brand in China. I am confident that CATC will prove to be an exceptional partner for us in this highly important market.

'We see strong sales potential in what is now the largest car market in the world and we believe our cars will appeal to Chinese customers. With exciting new cars like the new Saab 9-5 and the Saab 9-4X crossover vehicle, Saab can tap demand for high-quality premium vehicles in the Chinese market.'

Ding Hongxiang, chairman and president of CATC, commented: 'We are pleased to be a partner of Saab in facilitating the return of this iconic premium brand to China. The premium import segment has shown rapid growth in recent years, with double to triple digit increases for the various brands. The new Saab product line-up meets the demands of Chinese customers and serves key segments of the market, with both the 9-4X in the fast growing cross-over segment and the 9-5 showing great potential.'

Related Post

The author didn't add any Information to his profile yet.

Leave a comment

You must be logged in to post a comment.