RAC Business Services has appointed Roger Williams as its new sales director following the retirement of Jenny Powley last year.

Roger Williams, sales director, RAc Business Services.

Williams brings almost 20 years’ experience in the sector and joins from the AA where he was business services director. He spent 15 years at the AA in B2B. Prior to that he was employed at the Lombard Group in various B2B and motoring finance roles.

Williams said: “It’s an exciting time to be at the RAC and I’m really looking forward to bringing my experience of the sector to the team, as well as working with them to continue to deliver a great customer experience and demonstrate the innovative products and services we have to offer.

“I believe the RAC has a progressive approach to meeting the demands of businesses, fleets and motor manufacturers and is embracing the future of the industry with developments in areas such as telematics. The RAC is in a strong place and I look forward to being part of the growth of the business this year.”