Renault UK to cut jobs at Hertfordshire head office in bid to "rationalise operations"
It is currently seeking voluntary redundancies with between 50 and 55 staff at the UK head office in Hertfordshire, which employs 200 people. Renault has not confirmed which departments are affected by the plan.
Last month Renault announced the merger of its commercial and fleet/LCV departments following the resignation in December of commercial operations director Ian Plummer. He has been replaced by Darren Payne, previously director of fleet and commercial vehicle operations, who heads up the new merged team as sales director.
Renault has also taken drastic action to reduce the number of models it offers in the UK, culling several model lines as it aims to concentrate on more profitable business channels and continue its focus on electric vehicles. Models no longer offered in the UK are Modus, Kangoo car and van, Wind roadster, Laguna and Espace. However, the brand’s Dacia budget arm will be launched in the UK later this year offering the Sandero hatchback and Duster SUV.
And the dealer network is also currently in the midst of rationalisation, with Renault seeking to cut its number of sales outlets by a third, from 190 to around 135 by the end of the year.
Renault has seen declining sales for several years in the UK as models which once provided volume, such as Megane and Laguna, falling out of favour with buyers. In 2011, Renault UK sold 68,449 cars, a fall of 28% over 2010’s performance leading to a fall in market share from 4.71% to 3.53% last year.